Governor Ned Lamont and CT Dept of Public Health Acting Commissioner Dr. Deidre Gifford on Wednesday announced the launch of a new television ad campaign to further emphasize the importance of Covid-19 vaccinations as the Delta variant continues to spread across the state and the country.
The PSAs launched on statewide television this week and can also be seen on streaming services and online.
They include a 30 and 15-second spot called “Turned the Corner,” which highlights the benefits of vaccination and the consequences of not being vaccinated.
The campaign also includes a series of testimonial spots featuring real Connecticut resident talking about their personal experiences with COVID-19.
We have come so far with more than 2.2 million Connecticut residents aged 12 and above fully vaccinated, but we can’t get complacent,” said Governor Lamont. “While we are in a much better place today than we were a year ago, the pandemic is not over, and vaccination remains our most effective strategy in our fight against the coronavirus.”
“We remain diligent with our communications in order to keep our state and communities as protected and as safe as possible,” said Commissioner Gifford. “The new campaign is hard-hitting and clearly depicts the difference between life with vaccination versus the risk to your life without. The Covid vaccines are safe and remarkably effective, even against the Delta variant. You are far more likely to suffer severe disease, hospitalization, or death if you are not vaccinated. We urge residents to trust the science and join their family and friends who have already been vaccinated.”
“The ‘Turned the Corner’ campaign juxtaposes the celebration of everything we got back with vaccinations – hugs, being together – with the realities of the life and death situation the virus poses for people who remain unvaccinated,” said Steve Wolfberg, chief creative officer at Cronin and president and chief creative officer at Bonfire Productions, the agencies that developed and produced the campaign. “We’re proud to work with the State of Connecticut to bring this very important message to residents.”