Art to the Avenue’s annual spring festival celebrated its 19th year drawing crowds to Greenwich Avenue with overcast skies as the rain paused for the first time this week.
Every May, area artists’ works are placed in storefront windows, hung on walls, situated on sales floors or tucked amid merchandise as part of the event, which is run by the nonprofit Greenwich Arts Council.
At the opening on Thursday evening, most stores hosted receptions for the hundreds of visitors who attended to preview the work of over 120 artists. Flutes of wine and bubbly were offered as were tasty nibbles for the enthusiastic visitors.
The shops and restaurants were brightly lit to showcase the hung art, and the artists were available to chat with the public admiring their work. Salespeople greeted all in a friendly manner and offered suggestions for Mother’s day gifts.
All the art on display is for sale, and a 30% tax deduction for the purchaser benefits GAC.
Throughout the avenue the sound of music could be heard as spirited bands, dancers and street performers dazzled the strollers with festive entertainment.
This longstanding tradition, grew out of the desire of the council and area businesses to tap into this intersection of commerce and creativity, as a way to benefit both communities.
The art selected by the retailers remains in place through Memorial Day, so there is ample time for viewers to experience the “gallery” that downtown Greenwich becomes.
The artists were delighted to have the exposure, sharing their talents and creativity. It is the largest arts festival of its kind, not just in Greenwich but in Fairfield County. If you are still considering a piece, the art stays in place through the month of May, still time to hang an original work of art in your home.
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