Look Who Popped up in Cos Cob! Laura Brounstein’s Doncaster Store, But Only Til March 15

Look who popped up in the former Tiger Lily’s space at 241 East Putnam Avenue! Laura Brounstein, who is one of 1,000 reps for Doncaster, has rented the storefront in the heart of Cos Cob. But only until March 15.

Brounstein, who has been in this business for 10 years said her operation is ideal for women who hate to shop or have unique body shapes. She has had great luck finding random locations in Greenwich for pop-up shops four times a year, one per season.

“I was upstairs at 45 East Putnam Ave once,” she said, adding that as a result, a shopper happened to like the office space and wound up renting it. “It benefits the landlords because they often wind up with tenants. They’re happy campers.”

Brounstein said the refrain she often hears from women is, “You get me.” Specifically, people will say the clerk in Macy’s doesn’t understand the challenge, “I need something to wear to Milbrook for lunch after a round of golf, or to a fundraising luncheon or evening event in Greenwich.

At the East Putnam Ave pop-up shop, customers have the ability to try on samples and either purchase the sample at 40% off, or order it in a specific color and size.

Brounstein said what shoppers enjoy is that the Doncaster line, which has been around since 1931, satisfies even those with unique body shapes. Say you are size 4 on the bottom and size 10 on top, or vice versa, the Doncaster selection is your best bet. Sizes range from 0 to 24 and here are petite sizes, so customers can avoid having to pay a tailor to shorten sleeves or add cuffs.

There are several separates with an immediately recognizable “Chanel-look,” which Brounstein said is because the fabrics are manufactured in the same factory as Chanel.

Though Brounstein does not advertise, and most of her customers are regulars or referrals, all are welcome. In fact, on Friday from 4:00-8:00pm, she is hosting a ladies’ shopping night with a wine tasting and a guarantee of fun.

Brounstein said she is open to collaborate with local non-profits or school groups on fundraisers. She did a fundraiser with GHS band which resulted in a $1,500 donation for the trip to Cuba two years ago after a fun moms night of shopping.

The Doncaster pop-up shop is open through March 15 at 241 East Putnam Ave. The hours are 10:00-6:00, and on weekends and after hours through private appointment. The shop is located between Between Chicken Joes and Trovare.

Tel. (914) 646-4680.