Letter to the editor submitted by Sabine Schoenberg, Aug 15, 2019. Schoenberg is Co-President, ThinkGreenwich
An op-ed a few weeks ago (by Edward Smith, July 17, 2019) raised a few questions regarding the role of ThinkGreenwich and the Greenwich Avenue banner campaign.
The minimalist banners are an essential revenue generator to help ThinkGreenwich “celebrate, protect and build” the brand of Greenwich. Today’s very different media environment with its bias toward negative press, which then lives online around the globe in perpetuity, can have damaging effect on communities. Consumer opinions are formed by online information. Given these new fundamentals, it is important to tout the many positive amenities and position Greenwich as the preeminent residential and business community that we know it to be.
Banner programs are not unusual and have proven to be successful elsewhere. Some of America’s most glamorous and charming streets have tasteful banners dotted along their business districts. Banner programs exist on world-renowned streets from Rodeo Drive to Madison Avenue and, locally in Stamford and in Rye, NY.
The purpose of the banners is to communicate information about community-based events and also to acknowledge those businesses who support our community and are proud to be a part of it. ThinkGreenwich would like to take this opportunity to thank participating corporate and event sponsors. Testimonials to date indicate that the banners clearly resonate with the general public.
The modest revenue generated from businesses and local organizations provides ThinkGreenwich the resources to deliver on its mission to generate positive press and attention for Greenwich and everything that our wonderful community offers.
ThinkGreenwich is a volunteer-based organization. Our volunteers are dedicated community members who donate their time and expertise to support our town and enhance its brand. 100% of the funds raised go toward the effort. To quote one BET member some time ago, “the reason why businesses spend Billions of Dollars on public relations is that it works!”
We invite every resident and business to donate to ThinkGreenwich on its website ThinkGreenwichCT.org and/or select ThinkGreenwich as its charitable organization on smile.amazon.com. Make your Amazon purchases benefit your town.
ThinkGreenwich always welcomes input on creative ideas and collaborations with artists, school-led initiatives and other opportunities to enhance its existing banner program.