Per Town Ordinance, Vehicles with “Advertising” Turned Away at Tod’s Point

Susie Baker at the May Parks & Recreation board meeting argued that the strict interpretation of "advertising" on vehicles resulted in longtime residents being turned away from Greenwich Point.

Susie Baker at the May Parks & Recreation board meeting argued that the strict interpretation of “advertising” on vehicles resulted in longtime residents being turned away from Greenwich Point.

During new business at the May Parks & Rec board meeting on Wednesday at Greenwich Town Hall, Susie Baker asked the Parks & Rec board to consider the consequences of a longstanding ordinance that prohibits vehicles from entering Greenwich Point (also known as Tod’s Point) if they have “advertising” on them.

Baker said the policy is enforced at the gatehouse with no exceptions.

“I can see that if you have ‘Baker Electric,’ and you have my phone number and my website and everything, that would be advertising,” Baker said.

Baker said she was aware of two people who had recently been turned away at the beach gatehouse for displaying advertising on their vehicles, but argued what is considered advertising should be subject to interpretation.

Baker said that longtime Greenwich resident Terry Betteridge, the owner of Betteridge Jewelers, had recently been turned away from Greenwich Point despite having a valid beach pass with car registration information embedded in the bar code. (This year the Parks & Rec Dept did away with stickers and instead embedded all vehicle information in each card’s bar code).

Baker said Betteridge’s car bears the words “College Hill Farm” in small letters.

Baker said another longtime resident, Easy Kelsey, has the words “Kelsey Farm” in small letters on the side of her car. Located on Lake Avenue, Kelsey Farm has been teaching young people to ride horses since 1949.

Susie Baker, Parks & Recreation

Susie Baker at the May Parks & Recreation board meeting argued that the strict interpretation of “advertising” on vehicles resulted in longtime residents being turned away from Greenwich Point.

Parks & Rec Director Joe Siciliano said there is an ordinance against advertising on vehicles at Greenwich Point. He said the ordinance stemmed from  residents complaining about too many signs in Town and being bombarded by advertising.

There was some discussion about the gray area between what is an advertisement on a car and what is not.

Indeed, the town’s municipal code states that:

“No person shall expose or offer for sale any article or thing, advertise or call attention to any article or service or post signs of any nature in any location, except as expressly permitted by the Director or his authorized agent. ”  – Park Regulations – Areas of Enforcement, Section 7-28 Conduct and Behavior No. 15

Baker pointed out that there are some residents whose sole vehicle doubles as their work vehicle. She suggested that it isn’t fair to bar them from entering the beach.

Jeff Freidag, Superintendent of Marine and Facility Operations Division, said it wouldn’t be fair to come up with a list of residents who are granted exceptions to the ordinance.

Mr. Siciliano said he would entertain creating temporary magnets that beach goers could borrow to cover their “advertisement” during their park visit.

See also:

Security Cameras at Tod’s Point Gatehouse Arrive in Time for Memorial Day Holiday


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  • realsaramerica

    Are we in Greenwich really so precious and wannabe UK aristocracy that we enact such regulations in order to ensure that people who live in town and might be (gasp) in TRADE (quick bring the hartshorn, as I’m feeling faint at the mere thought!) and use the same vehicle for work and recreation because hey, in these times widening income inequality (see any number of charts from reliable sources of economic data over the last 30 years) maybe it’s hard to afford multiple vehicles? Why I use the same car for work and leisure. I don’t have advertising on mine, but now I’m tempted to print out a flyer with all my book covers and tape it to the window the next time I go to the beach. Come on Parks and Rec: go to Greenwich Point and look at the cars. You wiill see “advertising” for colleges, restaurants (Hi Little Pub, Iove your ahi tuna tacos!) the Greenwich Town party, radio stations, political candidates, private schools, country clubs., yacht clubs. This is ridiculous and hypocritical, and just another way Greenwich continues to shoot itself in the foot by making itself look elitist, hypocritical, and frankly, ridiculous. Meanwhile, Peter Tesei & co taking my taxpayer money to improve our image? We could do a lot more to improve our image by not doing stupid, elitist, hypocritical things like this. Where’s Jane Austen when you need her? She’d have a field day with this!

  • CJ

    Some of the rules in Greenwich might seem a little silly but I am so grateful that I live in a town that actually has rules and a structure, which all residents should follow. I see the cities to the north and south of Greenwich (Port Chester & Stamford) Which were once beautiful places to live and raise a family but now have lousy schools, high property taxes and crumbling infrastructure. Greenwich has become an outlier in CT, look at the rest of the state, Hartford is on the verge of bankruptcy. The beauty of Greenwich is what attracted the wealthy, who helped built this town in to what it is today. As someone who is on the lower income range in Greenwich, I am so grateful to the wealthy families in this town, who have donated untold millions to places like the Boys & Girls club and who are starting to leave in droves to places like Florida because of the resentment of the “Have not’s” who want to blame everything on them. I hope everyone’s going to be happy when the take their millions to spend somewhere else. Port Chester, here we come!