Graham Elliot Sheds His Primary Restaurant on Greenwich Ave

Screen Shot 2014-06-20 at 7.27.55 PMBy Leslie Yager

It may have taken longer to renovate the space for Primary than the restaurant was actually open. Primary, which opened in December on 409 Greenwich Avenue,  is no more.

Though the restaurant still has an active Facebook page as of  Friday at dinnertime, a fan had posted this message on Thursday:

…and then it closed!

Also, the restaurant’s website has vanished.

As if its existence is slowly being erased, on Friday, the restaurant’s telephone number still has a recording that would indicate they’re open:

“Thank you for calling Primary Food and Drink. We are open 7 days a week serving dinner daily at 5pm, lunch 11:30-2:00, and Saturday and Sunday brunch from 10:00am-2:00pm. Please leave a message. Somebody will call you back at our earliest convenience.”

On Friday afternoon, the Greenwich Chamber of Commerce director Marcia O’Kane sent out an email blast saying that the Chamber’s “Women Who Matter” Luncheon, scheduled for next Friday, June 27, is has changed its venue from Primary Restaurant to Gingerman.

According to The Eater, the restaurant closed on Wednesday.

Last month, Sarah Gold from the New York Times reviewed the restaurant, said that in spite of the celebrity credentials of Graham Elliot and Merlin Verrier, “My experiences at Primary eventually left me wondering if that unfamiliarity with local ingredients might help explain the unevenness of the offerings.” Gold, who visited Primary more than once for meals, said, of her second visit, “Unfortunately, some of the ingredients were more impressive in the telling than on the plate,” going on to describe the dessert choices as “uniformly underwhelming.”



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