J. McLaughlin Renovates, Re-Opens in 50s Greenwich Dress Shop Location

50's dress shop

During a 2015 renovation of the J McLaughlin store at the corner of Church Street and East Putnam Avenue, an earlier sign for Vicki B Taft, a 1950s era dress shop, was revealed. Photo: Leslie Yager

 

J.McLaughlin, the classic American clothing and accessories brand for women and men has expanded and re-designed its iconic Greenwich location. The new store will double in size and offer customers a wider assortment of clothing.

The store opened in Greenwich in 2001 at 45 East Putnam Ave. After months of work, on Friday morning June 26 J.McLaughlin opened its doors in the former location of Tomas Moser at 55 East Putnam Ave.

What is most interesting about the move was the discovery of the history of the retail space at the corner of East Putnam and Church Street.

vintage map

A 1938 map of central Greenwich including the intersection of Mason Street and East Putnam Ave, where J.McLaughlin has located to the former location of Vicki B Taft dress shop. Image courtesy Greenwich Historical Society

When construction began on the expansion a historic façade was discovered on the exterior of one of the buildings.  The architects uncovered the logo Vicki B. Taft and quickly began researching the origin of the space with the Greenwich Historical Society. They discovered that Vicki B. Taft was a popular ladies dress shop in the 1950’s.  During its heyday it was one of the only destinations outside of New York for the ladies of Greenwich to find the styles of the season. In the spirit of old-school retailing and a nod to the history of the community J.McLaughlin restored the façade of the once popular shop.

The renovated Greenwich store features all of the elements of the trademark J.McLaughlin store experience, an inviting feeling with distinctive architectural details, furnishings and décor, including paint finishes derived from the signature brand palette.

Two brothers, Jay and Kevin McLaughlin, started J.McLaughlin in 1977. Their mission was to create a new American sportswear brand that offered two key components: classic clothes with current relevance and a retail environment with a neighborhood feel.

The stores have a warm residential feel and are known for great customer service. This coupled with the company’s culture of “being good neighbors,” ensures that J.McLaughlin is both a welcome and active member of the Greenwich community.

See also:

J. McLaughlin to Double its Space in Greenwich

        


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