Hedge fund and private equity experts from four different sectors – PR, legal, compliance and accounting – will discuss trends they are seeing in New York with their alternative asset clients.
Hedge fund traders and private equity managers can come together on Tuesday, May 19 at a networking forum at L’Escale Restaurant in Greenwich.
New technologies are allowing finance entrepreneurs to launch their own hedge fund with lower fees and smaller over-head costs, while the JOBS Act is making it easier for funds to market directly to new investors anywhere in the world via the media. Mark Macias runs a PR and marketing firm in New York City – Macias PR – which works with hedge funds, private equity and asset management groups. His strategy has led to major media placements for his clients with the Wall Street Journal, Financial Times, CNBC, FundFire, Hedge Fund Alert, Institutional Investor Magazine and others.
Macias says the media will increasingly play a larger role for all funds that want to find new investors.
“You have the Wall Street Journal on your desk for a reason – you need information about the market and global events that influence it.
Potential investors and business owners read it for the same reasons, giving you a coveted opportunity to introduce your fund or strategy to them via influential third-party news sources.
Financial PR is more than an emerging trend. It’s one of the most strategic ways to influence investors, reach new clients and introduce your fund to institutional investors.” – Mark Macias of Macias PR
Macias points to research from Cogent Research that showed 70 percent of investors reallocated their portfolios after reading a story on the news, while one-third of these investors admitted social media influenced their investment decision-making.
The free networking event, Raising Capital Through Marketing and Brand Awareness, will be held at L’Escale Restaurant in Greenwich and also feature:
Paul Marino – with Marino Partners – concentrates his practice on fund formation, structuring of pooled investments and assisting in regulatory and compliance matters for investment managers.
Jeffrey Parker – a Tax Partner with Eisner Amper – provides guidance on complex tax questions for clients in the financial services industry. He specializes in tax services for investment partnerships, funds of funds, and MLP Funds, including structuring and compliance.
Greg Farrington, with Constellation Advisers, focuses his efforts directing teams on buy side due diligence, regulatory and compliance requirements, operational assessments, internal controls, and working with traditional and alternative investment management clients and their institutional allocators.
L’Escale Restaurant is located at 500 Steamboat Rd in Greenwich.
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