“Say Yes to Connecticut” Summer Tourism Campaign Reflects Growing Sense of Optimism

Governor Ned Lamont announced on Friday that the Connecticut Office of Tourism is launching a new summer marketing campaign to promote safe travel and fuel the Connecticut tourism industry’s recovery following the impact of the COVID-19 pandemic.

After a year of saying “no” to so many things due to the pandemic, the State of Connecticut is encouraging resident and visitors to “Say Yes to Connecticut” and all of its unique experiences this summer.

The campaign theme, “Say Yes to Connecticut,” was born out of the Office of Tourism’s proprietary research that shows a growing sense of optimism among Northeast consumers amid the COVID-19 vaccine rollout and pent-up demand for travel, especially regional travel.

“Connecticut has an incredible mix of tourism offerings – from arts and cultural venues and restaurants, to lodging properties and outdoor recreation areas – all of which help generate business sales, tax revenues, and statewide jobs benefiting our communities,” Governor Lamont said. “The new campaign is a great reminder of that diversity and the growing optimism among travelers that we believe will put people back to work and translate into an industry-wide recovery for tourism beginning this summer.”

Running May 1 through September 6, the campaign features hundreds of businesses and activities across the state that make up Connecticut’s tourism industry sector, including hotels, inns and B&Bs, restaurants, attractions, museums, historical sites, arts and cultural venues, farms, wineries and breweries, state parks and beaches, nature centers, outdoor recreation, shopping destinations, events, and more. Mask wearing indoors will continue to be required.

“Many Northeast consumers are ready to get out and safely travel this summer, so we’re focused on making sure that Connecticut is top of mind,” said Christine Castonguay, interim director of the Office of Tourism. “Not only does Connecticut have a huge variety of tourism experiences to ‘say yes’ to, but our location and size make them easily accessible so people can spend less time getting to their long-awaited day trips and vacations, and more time enjoying them.”