Total Wine & More to Immediately Stop All Alcoholic Liquor Sales Below the State Posted Price

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The Department of Consumer Protection (DCP) fast-tracked and completed its investigation into Total Wine & More’s advertising and sales of alcoholic liquor below the minimum price rules set out in the Liquor Control Act.

As a result of the investigation, Total Wine & More has agreed to immediately stop all such advertisements and sales at all four of its Connecticut retail stores.  In addition, Total Wine & More will make a payment of $37,500 as part of the resolution of this matter.

“Immediately upon learning that Total Wine & More was advertising and selling products below what is permitted by the State’s minimum price rules, DCP’s Liquor Control Division opened an investigation,” explained Commissioner Jonathan Harris.  “I am pleased that, through the hard work of many people at DCP, we were able to resolve this issue swiftly and level the playing field for the many retailers who continue to price consistent with the requirements of the Liquor Control Act.”

Thursday’s agreement does not affect a lawsuit brought earlier this month by Total Wine & More challenging Connecticut’s liquor pricing laws.

Importantly, however, until those laws are amended by the legislature or declared unlawful through the judicial process, they remain in effect and DCP will continue to vigorously enforce them.

DCP thanks consumers and the State’s liquor retailers for their patience and understanding as we worked to resolve this issue in an expeditious manner.


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