The Skin Cancer Foundation has appointed Bill Ridenour to the role of senior director of partnership development.
Ridenour’s career has spanned over 30 years in the advertising industry. This new position marks a switch to the nonprofit sector.
Prior to his appointment, Ridenour served as vice president and publisher for the Connecticut-based Serendipity magazine, where he oversaw both print and digital advertising sales. He also spent over 20 years in various sales and management positions at Time Inc., working with titles including Money, Time, Sports Illustrated and Fortune.
“Bill’s track record of developing meaningful and effective partnerships will serve him well as he connects the Foundation with brands that want to align with our mision,” said Dan Latore, executive director of The Skin Cancer Foundation.”
In his new role, Ridenour plans to widen the Foundation’s corporate network to include automobile manufacturers, financial services companies and telecommunications organizations.
“I’m thrilled to join such a prestigious organization that plays an integral role in improving public health. I’m confident that brands will see the value of connecting to a cause that undoubtedly affects many of their employees and customers, given the high prevalence of skin cancer.” – Bill Ridenour
Skin cancer is the world’s most common cancer and it is estimated that one in five Americans will develop the disease in the course of a lifetime.
The Skin Cancer Foundation is dedicated to educating the public and medical professionals about skin cancer prevention, the importance of early detection and the need for prompt, effective treatment.
Ridenour was one of several new hires at the Foundation in 2016. Mae Fang was hired as a web developer and the Marketing Communications department was expanded with the hiring of Victoria Stovall as digital content manager and Ali Venosa as communications coordinator. Stovall joins the Foundation from Bloomberg, LP, where she served as a Content Marketing and Community Manager. Venosa previously worked as a neuroscience reporter for the online health news outlet Medical Daily. Stovall and Venosa’s positions support the organization’s media relations, digital marketing, advocacy and education efforts.