On Friday Watches of Switzerland and Betteridge announced the official reopening of the Betteridge showroom in Greenwich, following extensive renovations. The renovation and reopening signify the Group’s commitment to preserving and supporting its retail partners and continuing to provide an unparalleled shopping experience in Greenwich.
A fixture on Greenwich Avenue for generations, Betteridge has long served the community with an exceptional selection of products from the world’s most prestigious watch and jewelry houses. The reimagined space offers watch brands including Patek Philippe, Rolex, Rolex Certified Pre-Owned, Tudor and Cartier, along with jewelry from Roberto Coin, FOPE, Messika and Marina B and a curated selection of one-of-a-kind vintage and estate pieces.
The 7,000-square-foot open floor plan was thoughtfully designed to feature integrated architectural lighting, elegant stone finishes, custom millwork and rich textured natural materials, elegantly showcasing distinct brand environments. The showroom also introduces a gallery in residence, partnering with the local contemporary art gallery, Weber Fine Art, to display a curated selection of artwork.
The Betteridge Greenwich showroom is located at 239 Greenwich Avenue, Greenwich, CT. Clients are invited to experience Betteridge during opening hours Monday–Saturday, 9:30am-5:30pm EST, or any time at betteridge.com.
About the Watches of Switzerland Group
The Watches of Switzerland Group is the UK’s largest luxury watch retailer, operating in the UK and US comprising eight prestigious brands; Watches of Switzerland (UK and US), Mappin & Webb (UK), Goldsmiths (UK), Mayors (US), Betteridge (US), Deutsch & Deutsch (US), Analog:Shift(US) and Hodinkee (US), with a complementary jewelry offering. The Group also owns the exclusive distribution rights for Roberto Coin in the US, Canada, Central America and the Caribbean. As at 3 September 2026, the Watches of Switzerland Group had 186 showrooms across the UK and US including 75 dedicated mono-brand boutiques in partnership with Rolex, OMEGA, TAG Heuer, Breitling, TUDOR, Longines, Grand Seiko, Roberto Coinand FOPE and has a leading presence in Heathrow Airport with representation in Terminals 3, 4 and 5 as well as seven retail websites. The Watches of Switzerland Group is proud to be the UK’s largest retailer for Rolex, OMEGA, Cartier, TAG Heuer and Breitling watches. www.thewosgroupplc.com
About Weber Fine Art
For over two decades, Weber Fine Art has presented art from Post-War and Contemporary masters, with an emphasis on Abstract Expressionism. The gallery has exhibited and placed major works by Hans Hofmann, Robert Motherwell, Helen Frankenthaler, Joan Mitchell, Milton Avery, among others.Weber Fine Artadvises new and experienced collectors on every aspect of acquiring art, curating exciting collections, or finding that one unique piece.
In 2015, the gallery moved to their current location in Greenwich, and has since expanded their long-standing Contemporary program of exhibitions by mid-career artists, in all media, paintings, photography, works on paper and sculpture.As advisors, Lee Weber and Michelle Brunwasser bring over 25 years of expertise and knowledge of the art market to their clients.Weber Fine Art is open Tuesday by Appointment and Wednesday-Saturday 11am-5pm.www.weberfineart.com