A new, locally owned retail store has arrived in town with the opening of Willow Old Greenwich, a women’s athleisure and travel wear boutique located in the heart of downtown Old Greenwich.
Founded with the modern woman in mind, Willow Old Greenwich offers a curated selection of pieces that blend comfort with sophistication—perfect for everything from yoga and errands to travel and everyday wear. The boutique aims to elevate casual dressing by helping women feel effortlessly put together without sacrificing ease or style.
“I wanted to create a space where women can find clothing that feels as good as it looks,” said Gina Frankle, founder. “Women want to be comfortable, while still feeling polished and elevated. Willow was created to offer exactly that.”
Willow features a thoughtfully selected mix of brands including Spiritual Gangster, Cream Yoga, Year of Ours, Anatomie, Alp & Rock, Maison Wheat, Ripley Rader, MILA, LAMade, and MPG. A majority of the collection is made in the United States and Europe, reflecting a commitment to quality craftsmanship and design.
To celebrate the opening, Willow will host a grand opening reception on Thursday, March 26 from 6:00-8:00pm, at 250 Sound Beach Ave. Guests are invited to enjoy light refreshments, explore the collection, and connect with neighbors and friends. The event is open to the community.