New for the 2026 season at Greenwich Farmers Market is New Petal Flower Farm, a cut flower vendor offering organically grown flowers from Miranda Gould’s family-owned farm in Monroe.
On a recent Saturday, farm staffer Allison, who greeted a steady stream of customers, explained, “We do everything organic. Even the paper and tape we use are recyclable.”
The micro flower farm specializes in unique cut flowers, including hard to find varieties of dahlias, lisianthus, zinnias, tulips, ranunculus, anemone, snapdragons, stock, sunflowers, sweetpeas and foliage.
Allison from New Petal Flower Farm in Monroe is a new vendor at the Saturday Greenwich Farmers Market in Horseneck Lot. July 11, 2026 Photo: Leslie Yager
While New Petal Flower farm also rents a field in Easton, most of the flowers are started from seed in Monroe, making good use of grow lights.
“We put one seed in a tray, and 10,000 trays later, here we are,” Allison said.
“It’s fun, and for me it’s great because I planted all these flowers by seed, and now I’m here selling them, so it’s full circle,” Allison said.
“Everything we use – including fertilizers – is chemical-free. Instead, we use chicken dung, an excellent organic fertilizer.”
Chicken dung is rich in nitrogen, phosphorus, and potassium. It also adds organic matter to the soil.
Allison from New Petal Flower Farm in Monroe helps a customer at the Greenwich Farmers Market in Horseneck Lot. July 11, 2026 Photo: Leslie Yager
Why does the organic process matter?
Typically in the floral industry chemicals protect flowers from disease and pests, but research shows pesticides can easily be absorbed through skin contact or inhalation by people. In the places where cut flowers originate, including much of Latin America, they are often harvested by women who the lack protections, resulting in serious health effects for those women’s children.
In fact, according to the National Institutes of Health every year, Americans spend nearly $20 billion on fresh flowers, about 70% of which come from from Latin America.
“If you knew what went into this bouquet you wouldn’t question it,” Allison said, adding that in addition to being organic, her flowers last longer. “People get it. They buy from us and come back the next week and say I still have your bouquet from two weeks ago and they’re still fresh.”
“We literally cut these yesterday, and today you’re buying them.”
New Petal Flower Farm’s introduction to Greenwich came over the winter when they participated in the Sam Bridge indoor farmers market on North Street.
At Saturday at the Horseneck Lot market bouquets feature snapdragons, cosmos, campanula, bellflower, zinnias, and Nicotiana, known for its sweet, jasmine-like fragrance that is released at dusk.
Unique Varieties
In addition to the organic process, Allison said the quality and variety the seeds is outstanding.
“Miranda knows what to grow and the varieties are special,” she said. “For example, with sunflowers these are not the typical yellow and brown, she grows the white sunflowers.”
And of course, the visual presence and pleasant scents of flowers naturally make people happier and more relaxed.
The New Petal Farm website features a blog with posts about growing and harvesting the highest quality flowers, and maintaining them carefully until they are sold to customers. The blog includes advice to customers on protecting farmers market flowers from summer heat.
Email [email protected] for ordering, questions, or requests.
Find New Petal Flower Farm on Instagram.
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