Armayla, a high-end global style brand, kicks off its Trunk Show called “The Spring Mela” at Maison D’Alexandre on Tuesday, May 14.
This Mela Preview Party starts at 6:00pm, and will feature a live fashion presentation and music by DJ April Larken.
Armayla founder and Greenwich resident, Patricia Dhar, spent the past nine years living in India diving into the style and sustainable fashion landscape there. Armayla’s mission is to merge Indian craftsmanship and sustainable techniques with American style and sensibility.
“We are so excited to bring India’s hottest, hippest designers home to Greenwich!” said Ms. Dhar. “Our value added is to offer fresh, hard-to-access Indian designers, who use centuries-old traditional craftsmanship and sustainable techniques.”
Over 12 critically-acclaimed young apparel, jewelry and accessories designers from New Delhi, Mumbai and Ahmedabad will be showcased at the event.
“Armayla is about finding what makes women special, unique, beautiful. In these colliding worlds, we interpret style from both the streets of New York and the streets of New Delhi. While these worlds can be vastly different, the Armayla woman is confident, universal, classic and timeless,” said Ms. Dhar.
The term “Mela” is a Sanskrit word (pronounced mey•la), which means “gathering” or “a fair.” Popularized by South Asians yearning to bring this tradition to their new countries, this Trunk Show can also be thought of as a Mela.
For more information about Armayla and the event, please go to @armayla on Instagram or the website, www.armayla.com.